Create a sourced competitor comparison for a small business
Compare relevant offers, prices and positioning using current evidence and visible uncertainty.
Best for
- Small-business positioning and sales preparation
What you need
- Your offer and target customer
- Named competitors or market boundary
- Comparison criteria and country
Limitations
Public information may be outdated and cannot reveal private strategy or actual customer satisfaction.
Recommended tool
Perplexity
Perplexity can collect linked current sources; official pages must be checked directly.
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Your copy-paste prompt
Fill in the blanks on the left and the prompt updates as you type.
Fill in your details
0 of 5 fields filled — every matching placeholder updates as you type.
Act as an ethical market researcher. Compare [OUR OFFER] with [COMPETITORS] for [TARGET CUSTOMER] in [MARKET] using [CRITERIA]. Use current public sources and provide clickable link, publisher and publication/access date for every material claim. Prefer official pricing and product pages, then reputable independent evidence. Do not invent features, prices, market share, customer sentiment or private strategy. Separate verified facts, assumptions and unknowns; disclose conflicting sources and uncertainty. Return source table, comparison matrix, positioning gaps and questions for customer research.
Step-by-step instructions
- 1
Define a narrow customer and measurable criteria.
- 2
Run the prompt and open every source.
- 3
Capture screenshots or notes for time-sensitive pricing.
- 4
Use findings as hypotheses and validate them with customers.
Check the result
- Every important claim has a current source
- Official and independent evidence are distinguished
- Unknowns remain blank or marked
- Recommendations fit the named customer
If the result is poor
- If it lists generic strengths, force evidence per criterion.
- If sources are old, set a publication-date cutoff and allow unknowns.
Privacy and accuracy
- Respect website terms and do not misrepresent yourself to obtain information.
Sample input
Local bookkeeping service compared with three alternatives for five-person consultancies.
Expected output
A sourced matrix of scope, published pricing, support and onboarding, with unknowns clearly marked.
What people do next
Three recipes chosen for the task that usually follows this one, not just for sharing a category.
Research & Learning
Fact-check a claim and produce a source table
35 mins · Perplexity
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Daily Productivity
Compare products against your actual requirements
25 mins · Perplexity
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Research & Learning
Compare several sources and identify where they disagree
30 mins · Claude
Start this workflow →
Part of a pathway
This recipe appears in an ordered set of recipes you can work through in sequence.